The Drum Show: Extinction Rebellion, Create and Strike, and banishing 'purpose'
The Drum has unveiled this week's instalment of its online video series The Drum Show, which look at the big talking points in media and marketing from the past seven days.
This latest episode is hosted by The Drum's senior reporter Rebecca Stewart, who was joined by Will Skeaping from Extinction Rebellion; The Good Agency’s Reuben Turner; Ben Essen, chief strategy officer at Iris; and Harriet Kingaby from Media Bounty, who is also co-chair of the Conscious Advertising Network.
Up for discussion was whether marketing can change the world — especially when it comes to solving the climate emergency.
Extinction Rebellion, Create and Strike, and banishing 'purpose' / The Drum Show
Skeaping, who briefly dipped out of the Global Climate Strike in London to appear on The Drum Show, said "brand purpose" wasn't enough to save the planet and issued a rallying call to the advertising industry to take more meaningful action.
Kingabay and Turner, meanwhile, advocated for brands to think about where they are spending their money, saying the world's biggest advertisers had to use their spending clout to stop funding platforms that spread climate change denial.
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Essen, who is leading cross-agency effort Create and Strike which looks to harness the talent pool of the industry, said collaboration was key.
Elsewhere, Cecilia Dominici, digital strategy and content director for We Communications revealed her bullshit buzzword and a Farmers Insurance picked up the Creative Work of the Week crown with its colourful Seame street campaign.