Moonpig Photobox Marketing

Moonpig appoints Kristof Fahy to top marketing job


By Jennifer Faull, Deputy Editor

September 19, 2019 | 2 min read

Moonpig has appointed former William Hill and Hostelworld marketer Kristof Fahy as chief marketing officer.


Kristof Fahy joins Moonpig as CMO

Fahy replaces Andre Rickerby, its top marketer of two years who left in April to join luxury travel company Scott Dunn. He has led the marketing for numerous brands, including William Hill, the Telegraph and Hostelworld.

Most recently he served as interim CMO at, a price comparison site for tradespeople.

“Moonpig is a truly iconic British brand and I look forward to building on its unique proposition and proven market success in order to drive the business through its next stage of ambitious growth,” he said of the new role.

The personalised cards and gifts company, owned by Photobox, has bucked retail trends and this year recorded its tenth consecutive year of sales growth.

After diversifying into gifts including flowers, chocolates, wine and balloons its sales for the year ending 30 April grew from £85m to £91m.

Recently installed chief executive Nickyl Raithatha said: “Kristof brings over 25 years of experience creating and implementing successful commercial, digital, marketing and brand strategies and he will be a huge asset for our new leadership team. He is also a great cultural fit for the brand and I am very much looking forward to working with him.”

The appointment of Fahy also follows a number of executive changes in its leadership team. Former managing director Raithatha was promoted to the top job in the group in June while Kate Swann, former WH Smith and SSP chief executive, recently joined as chairman.

Moonpig Photobox Marketing

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