Pepsi, Sky, AT&T, Mars, Santander, Dove: The Drum Content Awards 2019 full list of finalists

Pepsi, Sky, AT&T, Mars, Santander, Dove: The Drum Content Awards 2019 full list of finalists

Hyundai, Pepsi, Gillette, Heineken, Nike, Sky, Virgin, eSports, Domino's, Electronic Arts, NatWest, Dove, Nikon, O2, ProperCorn, The Body Shop, Jaguar, AT&T, Mars, Now TV, Thomas Cook and L'Oréal are just some of the brands who have made the shortlist for The Drum Content Awards 2019.

Content marketing and branded entertainment focus on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.

As part of The Drum Awards, a global scheme that aims to identify the best practices, companies and people in our industry, The Content Awards honour those who are producing the best work in modern marketing and aim to share that information with readers of The Drum - one of the worlds largest marketing platforms - to help them make better decisions.

The awards show will take place at the Marriot Grosvenor Square Hotel, London on October 30 with more details about the awards themselves on the homepage.

This black-tie ceremony attracts hundreds of guests from the industry to celebrate the winners and finalists. Tickets are available to purchase now.

Full list of nominations

CONTENT MARKETING AGENCY OF THE YEAR

  • Drum OMG
  • Jungle Creations
  • Morning Studio
  • Portal A
  • RD Content
  • River Group Content Ltd
  • the tree
  • Waste Creative

BEST BRANDED CONTENT CAMPAIGN

  • Bloomberg LP for Hyundai Motor Company
  • COPA90 for Pepsi
  • Drum OMG and OMD for OMEN by HP
  • Havas Media Group and Arena Media Spain for AXN
  • Havas Media Group for NOS
  • Publicis Media for Gillette
  • Starcom Mediavest Group for Heineken UK
  • Stein IAS for Trelleborg Marine & Infrastructure
  • The Brooklyn Brothers for WaterWipes

BEST USE OF A CONTENT MARKETING PLATFORM

  • Playbuzz for NOW TV
  • Stein IAS for Trelleborg Marine & Infrastructure
  • Wibbitz

BEST USE OF CONTENT ON SOCIAL PLATFORM

  • 33Seconds for Sky Atlantic
  • AnalogFolk for Nike
  • Bottle for Pearn Kandola
  • Cubaka for Virgin Trains
  • Havas Media Group and Z Mais for Movimiento Superaçao
  • Kindred Group for Unibet eSports
  • Shutterstock and DiMassimo Goldstein
  • The Brooklyn Brothers for WaterWipes

BEST CREATIVE CONTENT IDEA USING VIDEO

  • Archetype for Vodafone Foundation
  • Digital Cinema Media, NatWest, Zenith Media and Recipe for NatWest
  • Havas Media Group and Arena Media Spain for Domino's Pizza
  • Havas Media Group and Arena Media Spain for AXN
  • Havas Media Group for Hennessy V.S
  • Havas Media Group, Havas Turkey and Havas Media Turkey for Finish/Reckitt Benckiser
  • IBM for IBM Originals
  • Jungle Creations for OMD UK and Hasbro
  • Kream part of Accenture Interactive for Accenture Interactive Amsterdam
  • Stein IAS for Trelleborg Marine & Infrastructure

MOST INNOVATIVE USE OF NEW SOCIAL PLATFORMS

  • AnalogFolk for Nike

BEST NEW PRODUCT OR PUBLICATION LAUNCH

  • CBS Interactive for Electronic Arts
  • IBM
  • Stein IAS for Trelleborg Marine & Infrastructure

MOST INNOVATIVE OR CREATIVE USE OF CONTENT

  • Digital Cinema Media, NatWest, Zenith Media and Recipe for NatWest
  • Havas Media Group, Havas Turkey and Havas Media Turkey for Finish/Reckitt Benckiser
  • Pitch Marketing Group for The FA
  • Publicis Sapient for Dove
  • Reach Solutions for Seat
  • Spark Foundry for UBS
  • The Guardian and TSB and Vizeum and The Story Lab
  • Waste Creative for Supercell

MOST NATIVE AD FORMAT

  • Havas Media Group for DekaBank
  • Havas Media Group, Havas Turkey and Havas Media Turkey for Finish/Reckitt Benckiser
  • Kindred Group for Unibet eSports
  • Playbuzz for Sky Mobile

BEST INTEGRATED CROSS-CHANNEL CROSS MEDIA

  • Waste Creative for Supercell
  • Publicis Sapient for Dove
  • News UK for Dream Team Coach
  • MediaCom UK for Nikon
  • Just So for O2
  • Havas Media Group for Hennessy V.S
  • Havas Media Group and Arena Media for NOS

BEST USE OF PRINT IN A CONTENT MARKETING CAMPAIGN

  • ESI Media for ProperCorn
  • IBM for IBM Originals
  • Reach Solutions for Prostate Cancer UK
  • Reach Solutions for Seat
  • RT for #Romanovs100
  • Stein IAS for Win

BEST CONTENT MARKETING ROI/MEASUREMENT PROGRAMME

  • iProspect for The Body Shop
  • Stein IAS for ETS TOEIC®
  • Stein IAS for Trelleborg Marine and Infrastructure
  • South China Morning Post for Hyatt Regency

BEST AUTOMOTIVE OR TRANSPORT CONTENT MARKETING STRATEGY/CAMPAIGN

  • Bloomberg LP for Hyundai Motor Company
  • Bloomberg Media for Hyundai Motor Group
  • Cubaka for Virgin Trains
  • Haymarket Automotive and MGOMD for Nissan Motor (GB)
  • RD Content for ROKiT Williams Racing
  • Verizon Media, StoryLab and Dentsu for Jaguar Land Rover

BEST B2B CONTENT MARKETING STRATEGY/CAMPAIGN

  • Barclaycard for Barclaycard Business
  • Bloomberg Media for 3M
  • Hearts and Science for AT&T Business
  • Karmarama part of Accenture Interactive for Plusnet
  • Kream part of Accenture Interactive for Accenture Interactive Amsterdam
  • StoreKit for The Pint Map of the Tube
  • The Guardian for The Guardian, eBay and MediaCom
  • True for Rockwool
  • UM New York for Accenture

BEST PUBLIC SECTOR OR GOVERNMENT CONTENT MARKETING

  • AB The Creative Agency for Devon County Council
  • AlwaysBeContent for Scottish Water
  • Digital Cinema Media, Wavemaker and Contented for Counter Terrorism Policing
  • Playbuzz for Public Health England

BEST FMCG OR CONSUMER PRODUCTS CONTENT MARKETING STRATEGY/CAMPAIGN

  • Havas Media Group for Hennessy V.S
  • Havas Media Group, Havas Turkey and Havas Media Turkey for Finish/Reckitt Benckiser
  • iProspect for The Body Shop
  • MediaCom UK for Mars
  • Publicis Sapient for Dove
  • Starcom Mediavest Group for Heineken UK (How Strongbow Dark Fruit Are You?)
  • Starcom Mediavest Group for Heineken UK (Strongbow - Re-Freshers Week)
  • The Brooklyn Brothers for WaterWipes

BEST NOT FOR PROFIT OR CHARITY CONTENT MARKETING STRATEGY/CAMPAIGN

  • AlwaysBeContent for Scottish Water
  • Archetype for Vodafone Foundation
  • Drum OMG for Anthony Nolan
  • Havas Media Group and Z Mais for Movimiento Superaçao
  • Kindred for Love Food Hate Waste (LVHW)
  • Malaria No More UK
  • Publicis Sapient for Dove
  • Reach Solutions for Prostate Cancer UK

BEST PROFESSIONAL SERVICES CONTENT MARKETING STRATEGY/CAMPAIGN

  • Fantastic Services LTD
  • Twentysix for Virtual College

BEST FINANCIAL SERVICES CONTENT MARKETING STRATEGY/CAMPAIGN

  • Bloomberg Media for Wells Fargo
  • Digital Cinema Media, NatWest, Zenith Media and Recipe for NatWest
  • ENGINE for Santander
  • Kindred for LV=
  • M&C Saatchi for NatWest
  • M&C Saatchi London for NatWest
  • Spark Foundry for UBS
  • The Guardian, TSB, Vizeum and The Story Lab

BEST NEWS/MEDIA/PUBLISHING CONTENT MARKETING STRATEGY/CAMPAIGN

  • Fever for NOW TV
  • Reach Solutions for Seat
  • RT for #Romanovs100

TRAVEL, LEISURE OR SPORTS MARKETING STRATEGY/CAMPAIGN

  • Chelsea FC for Average: 6 (4 votes)
  • Manchester United Football Club
  • Melt Digital for Thomas Cook Airlines
  • TMWI for Admiral Insurance

BEST INTERACTIVE ENTERTAINMENT CONTENT MARKETING STRATEGY/CAMPAIGN

  • RT for #Romanovs100
  • Waste Creative for Supercell

BEST RETAIL CONTENT MARKETING STRATEGY OR CAMPAIGN

  • Cubaka for Virgin Trains
  • January Digital for David's Bridal
  • The Guardian, eBay and MediaCom
  • Verizon Media, Carat and The Story Lab for Mattel
  • VMLY&R for L'Oréal

Find out more details or where to buy tickets for the event on The Drum Content Awards homepage.

Partners of these awards are Winmo and BCMA

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