The NHS has launched its latest recruitment push in its 'We Are the NHS' series, targeting students in a drive to up enrollment numbers.
Dovetailing with a return to high school for final year pupils, the third 'We Are the NHS, We Are Nurses' campaign aims to talk to teenagers who are about to choose their degrees. It also targets career switchers considering going into nursing.
Similarly to the previous campaigns, the film features real nurses working in real hospitals, including those working in mental health, district nursing, A&E and learning disabilities.
This real window behind the scenes to the UK's national health service showcases the huge range of opportunities nursing can offer.
Discussing the latest campaign, Ian Hampton, lead campaign manager for NHS England and NHS Improvement said: “Following our launch campaign last year, UCAS applications for nursing degrees increased for the first time in four years. We are aiming to build on this with this new work for nurses.
"The campaign conveys the inspiring, extraordinary work that nurses do day-to-day, and we hope it will capture the imagination of students deciding the next step in their education.”
Adding to this, Mark Elwood, executive creative director at MullenLowe Group UK said: “Our campaign gets to the heart of the world-class training, excellent teams, mentoring and limitless opportunities to specialise that the NHS offers.
"It’s an institution that never fails to inspire the British public and one that holds a special place in their heart. We hope this work will help recruit the next generation of incredible NHS nurses.”
Media planning is being handled by MullenLowe Mediahub and Manning Gottlieb OMD.
The campaign will run throughout September and October across TV, radio, social, OOH. MullenLowe Open is handling CRM and MullenLowe Profero was responsible for the website.