Greenpeace revisit American Beauty for latest phase in an anti-plastic crusade

As part of its ongoing fight against single-use plastic, Greenpeace has revisited the memorable scene in American Beauty when a plastic bag wafts in a vortex of air.

Utilising the hashtag #ChileSinPlasticos ‘Break free from plastic’ the timewarp initiative marks the 20th anniversary of the Oscar-winning comedy-drama by questioning where the bag might be today and where it will end up in future with the knowledge that plastic takes over 400 years to degrade.

In a statement, Greenpeace wrote: “For Greenpeace, it’s very important the pressure we can generate to the politicians and companies, but we also want to connect with people in a friendlier way, from closer things such as sports or cinema.

In this case, the protagonist is a bag from a movie, but our ambition is to raise awareness that all the plastic we throw will end inevitably in a landfill, in a river or in the ocean, being part of the 8 million tons of plastics that reach the ocean every year.”

Plastic has risen to become a top concern for businesses and brands reflecting shifting attitudes to the build-up of waste in the environment, leading WPP to pledge removal of all single-use plastics from its estate by 2020.

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