In partnership with Leagas Delaney and VCCP Media, The Royal British Legion has unveiled 'They Still Go', a film that showcases the pivotal role the charity plays in the lives of current and former service personnel.
While most activity for the Royal British Legion generally takes place around the November Remembrance period, 'They Still Go' works to highlight the broad nature of the support it offers all year round.
Narrated by actor Mark Strong, the film reminds viewers of the risks and dangers faced by service personnel – offering a window into the modern reality of warfare today.
Against a backdrop of real military life footage, the poignant message that despite the hardship, “They Still Go”, is drummed into viewers' minds.
Strong provocatively reads: "They are young, they still go. They might not come back. They still go. They can lose their friends. They still go. They are mothers, fathers, sons and daughters. They still go. They can witness the unimaginable. They still go."
The film is accompanied by long and shortform social video including hard-hitting interviews with ex-service personnel, their partners and their parents, exploring in-depth how their military service has affected their lives and how the Royal British Legion has supported them.
Discussing 'They Still Go' Gary Ryan, director of remembrance and marketing at The Royal British Legion said: “The work we do for current and ex-service personnel never stops. These are individuals who have made a unique contribution to society and we’re incredibly proud to sit at the heart of a nationwide network to support them.
"We’re also really proud of the campaign Leagas Delaney has created which should resonate strongly with that core message – and that VCCP Media has placed the campaign to run in programming watched by millions, to create a broad and shared awareness of the work we do all year round to honour our Armed Forces.”