Fintech brand Tide celebrates small businesses in latest ad campaign

Tide uses 16 entrepreneurial SMEs as the protagnonists in their new ad campaign.

Tide, the bank account for small businesses and one of LinkedIn top 10 UK startups of 2019, has launched a new digital outdoor and online advertising campaign to celebrate the SMEs that have helped the fintech brand reach 100,000 members.

The campaign features 16 entrepreneurs, including a digital marketing agency, artisanal London bakery and Scottish sleepwear designer, who use Tide for their banking needs and business admin.

The digital outdoor and online ads will be displayed on the London Underground and at rail stations and shopping centres nationwide, as well as online. They will run until September 22.

George Schmidt, VP of member accession marketing at Tide, said: “Tide is all about championing entrepreneurs and saving them time - so they can focus on the success of their business. As we have hit a huge milestone in reaching over 100,000 members, we feel it’s important to give something back and thank them - we hope this campaign will give a nice boost to their profiles and inspires others to take the leap and start their own business."

Vicky Simmons, founder of Mean Mail, one of the businesses involved in the campaign, said: "It’s brilliant that Tide are championing small businesses with their campaign about reaching 100,000 members - it shows just how much they value their users. We’re thrilled to be involved."

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.