Deloitte’s in-house agency 368 has named David Harris, the former executive creative director of Gyro London, as its first creative director.
Harris, the co-founder of Lida, has also held the position of executive creative director of Wunderman, DraftFCB and IMP London and will be charged with overseeing the creative studio, experiential, UX and development teams within the newly formed creative department.
He will not work on any client-facing work The Drum understands.
Nick Burbidge, leader of 368, said: “368 launched in 2018 drawing together our events, marketing delivery, CRM, studio and digital teams into an in-house agency model, consolidating their skills in order to develop more impactful and award-winning campaigns for Deloitte. David is now leading our creative department, bringing with him knowledge and experience which will be fundamental in sparking fresh ideas and creating campaigns to resonate with our clients.”
Harris added: “I went into advertising to create work that people would talk about, that would fondly stay in their minds, and with soundtracks they’d whistle along to. I’m looking forward to developing campaigns which cut through the noise, create an impact and reflect the firm’s variety, innovation and integrity.”
Harris joined Gyro in 2015 but departed earlier this year.