The Drum Show: Rankin talks why brands should 'sell the truth' and his guest-edit

The Drum Show: Rankin talks why brands should 'sell the truth' and his guest-edit

In this week's episode of The Drum Show, acclaimed photographer Rankin joined The Drum's editor Stephen Lepitak to discuss why brands need to take a stand and sell the truth.

Rankin is also joined by his new editorial director, Natasha Stallard. Together they discuss the latest issue of The Drum - 'Sell Me The Truth' which took on the subject of honesty, with a long hard look at the advertising industry in the post-truth era. Rankin gives an insight behind his interview with cover star Carole Cadwalladr – the Observer journalist renowned for her investigation into Cambridge Analytica.

Rankin and Stallard also discussed the photographer's latest venture Rankin [the agency] which will see the formerly independent operations of Tonic Reps, The Full Service and Rankin Photography and Rankin Film all fall under the new umbrella agency brand.

The episode also covers stories that hit the headlines this week, including Marie Claire's UK print edition closure and move to digital, Marks & Spencer's clothing and home 'optimistic new direction' and P&G's Marc Pritchard's promise to "never stop learning."

Elsewhere, British Airways head of digital design, Nikki Barton, revealed her bullshit buzzword and Pizza Hut took The Drum's Work of the Week crown for a campaign featuring 'Liar liar pants on fire' trousers and topping domino's.

The Drum Show will be hosted on LinkedIn and Twitter each Friday afternoon, bringing together voices from across the industry to talk about the top stories of the week.

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