Marketing Gambling

FSA and GambleAware pair up to promote safer gambling


By John Glenday, Reporter

September 13, 2019 | 2 min read

The Football Supporters’ Association has forged a new partnership with GambleAware to promote safer gambling among fans.


FSA and GambleAware pair up to promote safer gambling

This follows an eye-opening survey of 1,200 supporters that found 90% believe their clubs are not doing enough to promote safe practices by failing to educate their fans on the risks associated with problem gambling.

The partnership will dovetail with the Bet Regret campaign.

Discussing the partnership, Kevin Miles, chief executive for The Football Supporters’ Association, said: “Football clubs are not like any other business – they are an integral part of many match-going supporters’ lives and have a duty of care.

"It’s clear fans want their clubs to do more on educating their supporters about the risks of gambling and alongside GambleAware we’ll be pushing clubs, particularly those with prominent gambling sponsors, to do better.”

Adding to this, Marc Etches, chief executive officer for GambleAware, commented: “The results of the survey highlight fans’ concerns that football clubs and gambling companies could do more to encourage safe betting and make people, especially young people, aware of the risks.

“Our new partnership with the Football Supporters’ Association is based on a shared agenda to help create a safe betting environment in football. It means the voice of the fans will be heard and allows us to engage directly with them in communities to encourage moderate betting behaviour.”

Despite growing encroachment of the gambling industry upon the sport just 13% of those quizzed professed themselves to be happy for their club to accept such sponsorships, suggesting that Paddy Power’s own ‘unsponsor’ initiative may be the right approach.

Marketing Gambling

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