Arch & Hook, which claims to be the world’s only sustainable hanger brand, worked with Ridley Scott Creative Group to create a new film, 'Fashion’s Dirty Little Secret', which calls attention to an environmental problem in the fashion world.
The film, which launched at London Fashion Week, raises awareness of cheap plastic hanger pollution in the fashion industry and stars Model Mafia activist Nimue Smit who wears designs by the sustainable couturier, Ronald Van Der Kemp.
Hanger pollution is a huge but largely unknown issue in fashion retail distribution, better known as the ‘garment on hanger’ (GOH) stage. This unseen stage is when garments are transported from factories to stores before being discarded for branded front-of-house hangers.
It’s estimated that 150bn garments are produced globally every year. If just two-thirds of these garments use GOH, then at least an estimated 100bn hangers are used annually for this stage alone. The majority of these hangers are used once and then discarded, with 85% ending up on landfills, taking more than 1,000 years to degrade.
Arch & Hook made the film with RSCG to support the launch of the world’s first ever hanger made entirely out of marine plastics. Created especially for use in fashion, the hanger is 100% recycled and can be fully recycled after use to be remade into a hanger again and again.