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London Fashion Week Domino's Pizza Marketing

Domino's collaborates with luxury streetwear designer to create the perfect outfit for your night in


By Ellen Ormesher, Senior Reporter

September 13, 2019 | 3 min read

Domino's has delivered an extra slice to London Fashion Week by releasing a limited-edition fashion collection in partnership with luxury streetwear designer, Liam Hodges.

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Domino's collaborates with luxury street wear designer to create the perfect outfit for your night in

The collection, which draws inspiration from the A/W19 trend for ‘duvet coats,' is high-end meets comfort, designed with the growing trend for people in the UK to opt for a night in over a night out in mind.

The capsule collection comes with all the trimmings, boasting 'the controller coat,' a cape with pockets to hold a TV remote, phone or gaming controller; 'the gaming bag,' an all in one sleeping bag suit with arm and leg holes and a 'boxset blanket' that fits up to three people under it.

To top it off, all of the pieces in the collection feature Hodges’ signature patchwork details and wide silhouettes. The garments are also unisex to ensure that everyone can stay on trend without ever having to leave the sofa.

Commenting on the collection, Liam Hodges said: "For too long, the fashion set have laboured over what to wear out, and it's time we paid the same respect to what we wear in. I designed this collection with those long, cold nights in mind, where all you want is a cosy night in but to still look on-trend doing it."

Melissa Greenwood, the Domino’s food and digital communications manager, also said: “the limited-edition 'Ultimate Night In' collection is set to be one of the most sought-after accessories of the season. Who doesn’t love “putting on their comfies” to enjoy a pizza night in? Well, now people can look uber-stylish with no embarrassment of miss-matched PJs when their delivery driver turns up.”

Domino's: FASHiN by VCCP

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