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Telcos Technology

Circles.Life boost its presence in Australia through partnership with Optus


By Taruka Srivastav, Reporter

September 13, 2019 | 2 min read

Digital telco Circles.Life has entered into a strategic partnership with Australian telco brand Optus to expand its digital services.

Circle.Life partners Optus to expand its technology in Australia

Circle.Life partners Optus to expand its technology in Australia

According to the April to June 2019 quarterly report from the Australian Telecommunications Industry Ombudsman (TIO) and Communications Alliance, telco complaints have consistently remained at a rate of over six complaints per 10,000 services in operation (SIO).

For complaints type, customer service made up the most complaints at 40% overall.

Circles.Life will aim to combat the problem with its technology. The digital telco has moved from hardware appliances to a software-based cloud environment in recent times.

Its Circles-X tech stack enables the company to measure its innovation in weeks, resulting in faster product development like Netflix and Uber instead of traditional telcos.

In Singapore, Circles.Life has already expanded beyond telco creating digital lifestyle products, insurance products and more in the pipeline.

Rameez Ansar, Circles.Life’s co-founder said: “We have made history in the telco space with our rapid launch in Taiwan and now, Australia. In Australia, similar to other countries we found that customers are unhappy with their telcos so we’re stepping up the game by offering a premium customer experience."

"We are proud to partner with Optus and we aim to set a new benchmark for customer satisfaction in the country."

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