Rankin forms eponymous creative agency headed by Richard Pinder and Christine Jones

RANKIN announces plans to become creative agency

The world-famous photographer Rankin has announced the formation of an eponymous creative agency.

The agency will be led by Richard Pinder, formerly of Publicis Groupe and Crispin Porter taking on the role as chief executive officer. Formerly of Ogilvy & Mather and WPP, Christine Jones will join as executive creative director.

The formation of Rankin [the agency] will see the formerly independent operations of Tonic Reps, The Full Service and Rankin Photography and Rankin Film all fall under the new umbrella agency brand.

Rankin will play home to a team of over 80 people tasked with bringing together the creative vision of the famed photographer. While the newly formed entity will continue to work within its specialities of film and photography, it will also add idea generation, editorial content, brand identity, talent management and start-to-finish production to its repertoire.

The agency, which officially launches this month (September) is already working with brands including Samsonite, Rolls Royce and Unilever.

Of the announcement, Rankin said: “I’ve always been so excited by the new, so when the world started changing I just grabbed it.”

Pinder added: “That’s what Rankin is all about – taking Rankin’s reputation as a cultural provocateur and providing that same creative agitation for brands that need to cut through all the media clutter."

“This goes beyond providing creative ideas. It’s about helping to make brands freshly relevant to a complex world that, frankly, needs to be impressed to pay any attention.”

The news comes as the final touches are being put on Rankin’s guest-edited issue of The Drum magazine. The October issue of The Drum will be a plea to the industry to ‘sell me the truth for once’, tackling the notion of honesty in advertising. Those interested in subscribing to the magazine can do so here.

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