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Business on the Move Marketing

Business on the move including McDonald's, Fanta, Diageo, Ovo Energy, Alibaba and TSB


By Imogen Watson, Senior reporter

September 12, 2019 | 5 min read

Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.

Business on the move is a weekly column. Email if you want to be included.

Business on the move is a weekly column. Email if you want to be included.

This week includes moves from McDonald's, Fanta, Diageo, Ovo Energy, Conscious Advertising Network, Alibaba and TSB.

This week's acquisition

EMEA wins

Unite has become the first major trade union to put its name to the Conscious Advertising Network (CAN) manifesto, a commitment to ensure ad spend does not fuel hate speech or divisive messages.

Travel platform TripAdvisor has appointed Havas Media as its global media buying agency of record.

Ovo Energy has enlisted recently-opened creative production shop 20something to deliver creative that will help it stand out in the increasingly crowded energy market.

Heal’s has named Elvis as its lead creative agency in the UK.

We Are Indigo has secured a brief from the Global Restaurant Investment Forum.

Macmillan Cancer Support is working with Automated Creative to drive sign-ups to its ‘World’s Biggest Coffee Morning’ event.

Great Rail Journeys has appointed The Lucre Group to be its UK PR agency.

Scotmid has chosen MediaCom as its media agency.

APAC wins

Fanta has tapped S4Capital's MediaMonks for its South East Asia account, following a highly competitive pitch.

Digitas has been named Great Eastern's media agency of record in Singapore.

Tonic Worldwide has bagged the digital mandate for House of Hiranandani.

Opr has been appointed by Tourism Australia to support the iconic brand’s global and regional marketing efforts.

Americas wins

Ogilvy has been selected to lead digital transformation efforts for the jewelry company Mikimoto.

Chicago Ideas has selected Havas Chicago as its creative agency of record.

Behr Paint Company has selected Deutsch as its creative agency of record. Work will include business intelligence, strategy, creative, digital and production.


Diageo has put its $320m global media account up for review.

TSB has put its media account up for review. Vizeum is the incumbent.


Following Lab's acquisition of Reflect Digital, a newly-formed holding group structure has been created to allow the two agencies to remain as separate agencies, under the name 'Lab Group.'

Integrated communications agency Grayling is to unite its UK and European arms as part of moves to integrate 17 markets stretching from the UK to Russia.

The Tree has launched a content management and e-commerce system aptly called 'the root' – for marketers looking to embrace a range of new secure digital tools.

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