Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.
This week includes moves from McDonald's, Fanta, Diageo, Ovo Energy, Conscious Advertising Network, Alibaba and TSB.
Unite has become the first major trade union to put its name to the Conscious Advertising Network(CAN) manifesto, a commitment to ensure ad spend does not fuel hate speech or divisive messages.
Travel platform TripAdvisor has appointed Havas Media as its global media buying agency of record.
Ovo Energy has enlisted recently-opened creative production shop 20something to deliver creative that will help it stand out in the increasingly crowded energy market.
Heal’s has named Elvis as its lead creative agency in the UK.
Macmillan Cancer Support is working with Automated Creative to drive sign-ups to its ‘World’s Biggest Coffee Morning’ event.
Great Rail Journeys has appointed The Lucre Group to be its UK PR agency.
Scotmid has chosen MediaCom as its media agency.
Digitas has been named Great Eastern's media agency of record in Singapore.
Tonic Worldwide has bagged the digital mandate for House of Hiranandani.
Opr has been appointed by Tourism Australia to support the iconic brand’s global and regional marketing efforts.
Ogilvy has been selected to lead digital transformation efforts for the jewelry company Mikimoto.
Chicago Ideas has selected Havas Chicago as its creative agency of record.
Behr Paint Company has selected Deutsch as its creative agency of record. Work will include business intelligence, strategy, creative, digital and production.
Diageo has put its $320m global media account up for review.
Following Lab's acquisition of Reflect Digital, a newly-formed holding group structure has been created to allow the two agencies to remain as separate agencies, under the name 'Lab Group.'
The Tree has launched a content management and e-commerce system aptly called 'the root' – for marketers looking to embrace a range of new secure digital tools.
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