Marketing News Singapore

WPP partners InMobi to enhance brand experiences for consumers


By Taruka Srivastav | Reporter

September 11, 2019 | 2 min read

WPP and InMobi Group have agreed upon a long-term strategic partnership with the aim to build benefits for marketers and enhance brand experiences for consumers.

WPP partners InMobi to enhance brand experiences for consumers

WPP partners InMobi to enhance brand experiences for consumers

The partnership will aim to enable brands to create personalized consumer experiences at scale and all brands to translate insights into timely marketing action.

WPP’s GroupM will provide data-driven marketing and media planning with audience insights integration and will also be sharing its engagement approach for in-app mobile content marketing. The partnership will further benefit from Kantar’s research insights.

Meanwhile, InMobi Group will provide mobile-first expertise across marketing software and media, data and consumer platforms.

CVL Srinivas, WPP country manager for India, added: "WPP's partnership with InMobi will simplify marketing processes for businesses. We recognize the challenges associated with managing and translating data insights into timely and relevant brand activity. Today's consumers are inundated with brand messages and we want to enable marketers to cut through the noise to provide their consumers with meaningful connections."

Naveen Tewari, founder and CEO of InMobi Group said: "User journeys in a mobile-first world have become increasingly complex, and brands need an end-to-end solution that helps them to uncover and drive insights into action seamlessly.

"InMobi and WPP's strengths in technology and marketing expertise mean that we are best positioned to take the guesswork out of complex data and provide integrated solutions for brands to help them drive real connections with consumers."

Marketing News Singapore

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InMobi is the leading provider of content, monetization and marketing technologies that help fuel growth for industries around the world. The company’s end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections and diversify revenue for businesses everywhere. With deep expertise and unique reach in mobile, InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds. Incorporated in Singapore, InMobi maintains a large presence in San Francisco, London and Bangalore and has operations in New York, Chicago, Kansas City, Los Angeles, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, and Dubai. To learn more, visit

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