The partnership will aim to enable brands to create personalized consumer experiences at scale and all brands to translate insights into timely marketing action.
WPP’s GroupM will provide data-driven marketing and media planning with audience insights integration and will also be sharing its engagement approach for in-app mobile content marketing. The partnership will further benefit from Kantar’s research insights.
Meanwhile, InMobi Group will provide mobile-first expertise across marketing software and media, data and consumer platforms.
CVL Srinivas, WPP country manager for India, added: "WPP's partnership with InMobi will simplify marketing processes for businesses. We recognize the challenges associated with managing and translating data insights into timely and relevant brand activity. Today's consumers are inundated with brand messages and we want to enable marketers to cut through the noise to provide their consumers with meaningful connections."
Naveen Tewari, founder and CEO of InMobi Group said: "User journeys in a mobile-first world have become increasingly complex, and brands need an end-to-end solution that helps them to uncover and drive insights into action seamlessly.
"InMobi and WPP's strengths in technology and marketing expertise mean that we are best positioned to take the guesswork out of complex data and provide integrated solutions for brands to help them drive real connections with consumers."