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Creative Work of the Week: Pizza Hut lights its spokesperson’s pants on fire when he tells lies

Parker J Patterson shows off the 'Pants of Truth' for Pizza Hut

Parker J Patterson is smooth under fire, pulling off a seamless promotion of Pizza Hut’s discount menu while wearing a flaming pair of pants.

The brand ambassador dons the ‘pants of truth’, which light on fire when he tells a lie and extinguish when he tells the truth about Pizza Hut deals as part of the chain’s ‘£5 Favourites Menu’.

He opens with the statement "professional footballers are underpaid," to display that his trousers do actually burst into flames with a lie. He then says, "Pizza Hut's £5 favourites menu offers everyone medium-size pizza and sides for just £5." His sequined 'liar liar' pants stay in one piece, no fire in sight – a truth.

The campaign was created by creative agency, Iris London, and for the agency’s use of an honest spokesperson and its reimagining of a child’s taunt, The Drum’s readers voted the ad the Creative Work of the Week.

Make sure to view our latest Creative Works roundup and vote for your favorite spot from around the globe to help find next week’s winner. And don’t forget to visit the Creative Works page to see the latest creative campaigns from Europe, Asia and the Americas.

See the work by clicking on the Creative Works box below.

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