campaign to promote automated car insurance service has released a campaign to promote its automated car insurance service.

The multi-million-pound campaign from VCCP sees meerkat character AutoSergei attempt to simplify people’s lives through its suite of automated services to help users manage household finances.

The service allows customers to review their information provided for quotes in order to choose an alternative insurance provider, where AutoSergei will send an annual alert 28 days before the policy expires.

From 13 September the 60-second TV campaign will run with support from social media, digital, out of home and radio activity.

Liz Darran, marketing director at, commented: “While our customers know us well for our rewards offering, saving them time, money and effort is and always will be at the heart of our business. With automated services already in place across car, energy and credit cards – and with many more to come – we aim to make our customer’s lives simpler, while keeping them on a great deal.”

AutoSergei was unveiled to the world during his first ad campaign for the energy service on Boxing Day of 2018 and has been featured ever since.

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