Alibaba has revamped its six core values in accordance with the digital era on its 20th anniversary.
The six values which are: 'Customers first, employees second, shareholder third', 'Trust makes everything simple', 'Change is the only constant ', 'Today’s best performance is tomorrow’s baseline', 'If not now, when? If not me, who?' and 'Live seriously, work happily'. Alibaba said this is a reaffirmation of its mission statement – 'To make it easy to do business anywhere' along with a vision to clarify its intent to be a 'good company that will last for 102 years' in the digital era.
Alibaba further aims to serve 2 billion consumers, help create 100 million jobs and enable 10 million small and medium-sized enterprises (SMEs) to be profitable by 2036.
In an official statement, Alibaba said: "The company unveiled its changes to the six core values on the 20th anniversary of its founding. Just as its business has evolved, the world has evolved, and the Company’s values have to evolve to remain relevant to its global workforce. Success on Alibaba’s 102-year journey must be underpinned by strong beliefs and a sense of mission. It views corporate values as a vital guide to make the best decisions that are focused on the long term. "
Meanwhile, Jack Ma has officially stepped down from Alibaba, leaving the business by writing a poem dedicated to its home of Hangzhou.