16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

16 Mar 10:00 GMT / 06:00 EST

The Drum Digital Transformation Festival launch

Gordon Young
Editor-in-chief at The Drum

Unite signs Conscious Advertising Network manifesto in trade union first

Unite signs Conscious Advertising Network manifesto in trade union first

Unite has become the first major trade union to put its name to the Conscious Advertising Network (CAN) manifesto, a commitment to ensure ad spend does not fuel hate speech or divisive messages.

The moral move was made at the TUC conference in Brighton alongside Barking and Dagenham Council which has also thrown its weight behind the initiative which seeks to divert advertising budgets away from content deemed to be contributing to schisms in society.

This follows several high-profile scandals in which advertisers have unwittingly found themselves standing alongside far-right material, homophobic content and fake news.

Unite assistant general secretary Steve Turner said: “It’s easy for companies and ad agencies to operate block lists to ensure they don’t advertise on websites promoting hate speech, but most don’t. If more advertisers considered where their adverts were landing, then we would have fewer examples of them featuring on far-right news outlets.”

The CAN manifesto focusses on fake news, diversity, consent, hate speech, ad fraud and children’s welfare by directing advertisers and agencies to take steps to circumvent inappropriate content.

Last year Virgin Trains backtracked after banning the Daily Mail from sale after judging the title to go against its brand values.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.