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Johnny Depp breaks silence on Dior ‘cultural appropriation’ claims


By John Glenday, Reporter

September 10, 2019 | 2 min read

Johnny Depp has come out fighting amid claims he helped facilitate the ‘cultural appropriation’ of Native American imagery for a Dior advert, by insisting the promotion was ‘made with respect’.

Dior Johnny Depp Native American

Johnny Depp breaks silence on Dior ‘cultural appropriation’ claims

Depp was dragged into the controversy by co-star Tanya Beatty who issued a public call on Instagram for him to make a charitable donation as recompense for having ‘blatantly disrespected indigenous culture’, an idea Depp now seems unlikely to take up.

In a robust defence of the ‘Just Ad Indian’ campaign for Dior Sauvage, Depp said: “A teaser is obviously a very concentrated version of images and there were objections to the teaser of the small film. The film has never been seen. There was never — and how could there be or how would there be — any dishonourable [intent].

“‘It’s a pity that people jumped the gun and made these objections. However, their objections are their objections. It was a film made out of great respect and with great respect and love for the Native American peoples to bring light to them.”

Striking a more conciliatory note Depp said that Dior was working with those offended by the advert to reach an amicable resolution.

The advert stirred an internet backlash for its depiction of a Native American culture which included footage of a member of the Rosebud Sioux Tribe in South Dakota performing a war dance.

Dior has also defended the creative process behind the campaign by stating that it sought to dispel cliches.

Stereotypes Dior Marketing

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