Media Appointments Grey Group

Grey Group promotes Nirvik Singh as global COO

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By Taruka Srivastav | Reporter

September 10, 2019 | 3 min read

Grey Group has elevated Nirvik Singh as chief operating officer (COO) of Grey Group, a new global position.

Grey Group promotes Nirvik Singh as global COO

Grey Group promotes Nirvik Singh as global COO

As COO, Singh will lead the development of Grey's integrated marketing model; identify acquisition targets and new capabilities to enhance the agency's offering and build its future-facing digital, social, shopper marketing and design practices.

Nirvik said: "There are ample opportunities to leverage the agency's centers of excellence and promote collaboration across all our offices. We are always thinking of how best to serve our clients, and I am excited and motivated to be a part of this journey."

Prior to this, Nirvik served as chairman and CEO of Grey Group Asia Pacific, Middle East and Africa since 2016, a post he will retain, headquartered in Singapore.

Michael Houston, worldwide CEO of Grey Group said: "For three decades, Nirvik has been a prime mover in Grey's growth and development in Asia, and most recently, in the Middle East and Africa. I know he will bring the same single-minded dedication and achievement to his expanded responsibilities. He will work closely with me to broaden our reach and resources for the future."

Media Appointments Grey Group

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