Grey Group has elevated Nirvik Singh as chief operating officer (COO) of Grey Group, a new global position.
As COO, Singh will lead the development of Grey's integrated marketing model; identify acquisition targets and new capabilities to enhance the agency's offering and build its future-facing digital, social, shopper marketing and design practices.
Nirvik said: "There are ample opportunities to leverage the agency's centers of excellence and promote collaboration across all our offices. We are always thinking of how best to serve our clients, and I am excited and motivated to be a part of this journey."
Prior to this, Nirvik served as chairman and CEO of Grey Group Asia Pacific, Middle East and Africa since 2016, a post he will retain, headquartered in Singapore.
Michael Houston, worldwide CEO of Grey Group said: "For three decades, Nirvik has been a prime mover in Grey's growth and development in Asia, and most recently, in the Middle East and Africa. I know he will bring the same single-minded dedication and achievement to his expanded responsibilities. He will work closely with me to broaden our reach and resources for the future."