4Creative – Channel4’s in-house ad agency – has named Havas London’s Lynsey Atkin as executive creative director to replace Alice Tonge who announced her departure earlier this year.
From the Autumn, Atkin will report to Channel 4’s new chief marketing officer Zaid Al-Qassab in working across the broadcaster’s portfolio as well as offering input into the brand vision and strategy for the future.
Meanwhile, Chris Wood who has held the role of interim head of 4Creative will also take up the new role of deputy executive creative director.
Zaid Al-Qassab described Atkin as “an impressive creative talent with a rich portfolio of award-winning, innovative work behind her which she has developed across a varied career.”
He added: “She’ll bring her boldness, energy and vision to what has to be one of the best jobs in the creative industry and we look forward to her taking the helm at 4creative as we increasingly digitise our marketing and creative output.”
Atkin also said: “This opportunity is proper dream-job territory and I couldn’t be more excited to be joining the team at 4creative. It’s somewhere with a mind-boggling legacy of great people and brilliant work; I can’t wait to get started and see what we can do next.”
As well as Havas London Atkin has also worked at Condé Nast Video as head of creative producing content platforms and at BBH as a creative strategist.
Atkin is to replace Tonge, who became 4Creative’s first female head, picking up from where John Allison and Chris Bovill’s joint leadership left off. She first joined Channel 4’s in 2005 as head of creative and design - a position she held for 12 years.
When Tonge announced her departure in April, she said she was taking a short break before moving onto her next role. “I want a fucking holiday if I’m honest,” she admitted to The Drum. “After 15 years I deserve a holiday.”