Knoxville, Tennessee-based Tombras has appointed Jeff Benjamin as its first chief creative officer. Benjamin, who has held the chief creative officer title at Crispin Porter Bogusky and JWT North America, was most recently a partner and executive creative director at Barton F Graf.
Benjamin will lead creative for the 350-person agency, which has four offices in Tennessee, Georgia, North Carolina and Virginia. He will be responsible for creative output across the Tombras client roster, a growing list of national brands including Orangetheory Fitness, MoonPie, Zaxby’s, Bush’s Beans, Van Gogh Vodka and others.
“One of the many reasons I decided to join Tombras was their ambition and unleashed optimism,” said Benjamin. “This agency has incredible momentum and is hungry for things we’re just starting to imagine. Dooley is a generational leader for the industry, I’ve only met one other person like him in my career.”
“Jeff is in a league of his own and is going to pour gasoline on our fire. It’s unbelievable to have one of the most awarded creatives in our industry leading our team,” said president and owner Dooley Tombras. “It’s mind blowing to have a creative leader that’s had incredible success at Crispin, JWT, Barton F Graf - and done breakthrough work on brands like Volkswagen, Mini, Burger King, Kraft, Dominos, America Express, Band-Aid, Macy’s, HP, Bulleit Bourbon and Supercell with us.”
Benjamin, who will be based out of Knoxville, stats in October. He resigned his position at Barton F Graf in February, before the agency announced that it was closing its doors.