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Advertising Sky

The savannah, an F1 grid and the moon host Sky's UHD showcase

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By John McCarthy, Opinion Editor

September 9, 2019 | 2 min read

Sky’s in-house advertising agency has released bold video creative detailing the power of Ultra HD content across its Sky Q platform.

The savannah, the grid and the moon host Sky's UHD showcase

Sky Creative Agency, the UK’s largest in-house creative shop, transported a man and his dog into a Formula 1 starting grid and amid wild elephants in the savannah. There's also a trip to the moon on the cards to showcase Sky Cinema's UHD offering.

Sky Creative Agency’s managing director, Simon Buglione, said: “Our job is to capture the awesome nature of Sky’s content output and this was the perfect brief to work on. Ultra HD is the next step in immersive viewing, and I think the team have expertly captured that emotion and experience."

Dave Johnson, Sky Creative Agency’s creative director for the Ultra HD ad added: “To truly capture the immersive quality of Ultra HD, we re-created the entire Barcelona F1 grid and African savannah in CGI, complete with all the meticulous attention to detail that Ultra HD affords its viewer. Finally, what makes the commercial truly ownable for Sky are the infinitesimal pixels that make up each scene before dramatically breaking up and transitioning to create an entirely new setting, thus presenting a snapshot of Sky’s unparalleled range of Ultra HD experiences.“

Sky Creative Agency had help from The Mill to deliver the special effects.

Vote for the ad in The Drum's Creative Works.

Sky Creative: Ultra HD TV by Sky

By Sky Creative

Overall Rating 5/5

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