Mikimoto taps Ogilvy for digital transformation

Japanese pearl brand Mikimoto taps Ogilvy for digital transformation

Japanese pearl making brand Mikimoto has hired Ogilvy to lead its digital transformation efforts.

Ogilvy will be based out of its Denver office and will provide creative solutions to revamp Mikimoto's global web and e-commerce experiences. Ogilvy will further aim to clarify and modernize Mikimoto's digital strategy, technology and design.

Kenichiro Nomura, general manager, web marketing department for Mikimoto, said: "Ogilvy will be a valued partner as we work to transform our consumer journey across all touchpoints. We believe Ogilvy's experience developing effective, personalized solutions on a global scale will help us deliver greater engagement and preference among consumers around the world."

Mike McFadden, head of digital transformation for Ogilvy USA, said: "Our approach to making brands matter in an ever-changing digital ecosystem reflects the reality that consumers expect brands to understand their preferences and be able to engage with them on their terms. We look forward to developing creative, human-centric solutions that will help drive impact and fuel further growth for an iconic luxury brand like Mikimoto."

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