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Mediabrands boss Philippe Krakowsky promoted to IPG COO

Philippe Krakowsky promoted to IPG COO

IPG Mediabrands boss Philippe Krakowsky has been promoted to the holding group’s chief operating role in recognition of his decade of service so far.

Krakowsky will work directly with Michael Roth, the 73-year-old chairman and chief executive of IPG. Both will oversee the entire business but Krakowsky will especially focus on Mediabrands including Acxiom, Carmichael Lynch, Deutsch, Hill Holliday, Huge, and R/GA.

Roth said that Krakowsky has already “played a key part in major strategic actions” that have been “integral to our long-term success”. He was integral to the acquisition of Acxiom.

“He has helped me in the design and execution of our cross agency ‘open architecture’ model that delivers the best of IPG solutions to our clients. He has also been instrumental in helping create IPG’s distinctive culture, which attracts the industry’s best talent.”

Around this move, there has been subsequent shuffles. Daryl Lee replaces Krakowsky in the IPG Mediabrands role. Meanwhile Eileen Kiernan fills the gap Lee leaves as chief exec Eileen Kiernan of UM.

Meanwhile Roth said Lee was “one of our industry’s top business strategists” and that Kiernan was “courageous, trustworthy, humble and relentless”, according to her clients.

It comes as the holding group reports growth in an impressive 20 of 22 financial quarters. All three promoted execs have 35 years of combined experience at IPG.

IPG brands included Acxiom, Craft, FCB (Foote, Cone & Belding), FutureBrand, Golin, Huge, Initiative, Jack Morton, MAGNA, McCann, Momentum, MRM//McCann, MullenLowe Group, Octagon, R/GA, UM and Weber Shandwick.

Just last month Roth talked The Drum through leadership, business diversity… and car buying.

On the dangers facing the company, he has warned that the group has to start winning the “pitches we don’t see” from the consultancies like Accenture, hinting that they may not be actively pitching IPG clients (but they are already working with them) and could encroach into the marketing space from there.

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