Comms agency Grayling merges UK and European arms for 'united leadership'

Grayling unites UK and European arms

Integrated communications agency Grayling is to unite its UK and European arms as part of moves to integrate 17 markets stretching from the UK to Russia.

A new leadership team led by UK chief executive Sarah Scholefield and Europe chairman Richard Jukes will champion greater collaboration between offices, practices and services.

Scholefield remarked: “Bringing continental Europe and the UK under one structure and united leadership reinforces our determination to share best practice and insights from across the region to the benefit of our clients and our staff.”

Jukes added: “We have a very robust portfolio of services across both the UK and Europe but at a time of significant political change and realignment, clients increasingly want access to a comprehensive public and corporate affairs network, operating on the ground in the markets where they too operate. By further boosting Europe’s strongest public affairs network we will create a significant opportunity to extend our services further, becoming an integrated issues, corporate advisory and brand reputation partner for clients.”

Grayling has placed integrated creativity at the heart of its growth agenda.

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