Carlton & United Breweries elevates Brian Phian as VP marketing

Carlton & United Breweries elevates Brian Phian as VP marketing

Carlton & United Breweries (CUB) has elevated Brian Phan as its new vice president (VP), marketing.

Brian will replace Alexander Lambrecht, who is leaving CUB to continue his career with AB InBev as their new VP, marketing for India and Southeast Asia. Prior to this, Brian worked with Ford Motoring Company and now will start his new role on 1 October. Alexander’s departure comes ahead of Asahi’s pending acquisition of CUB.

CUB CEO Peter Filipovic, said: “VP Marketing is one of the most important roles in our business and there is no-one more suited to fill it than Brian.

“He has been critical in driving Great Northern’s growth to new heights and was behind the world-first launch of Corona Ligera, which is now Australia’s number one international mid-strength beer. In addition, he was instrumental in turning around CUB’s performance in the cider category via Pure Blonde Cider and Mercury Hard.”

Brian said: “Alex energised the Marketing team with his passion for creativity and drive to embrace new ways of how to meaningfully connect with consumers. For me, being appointed to this job is a dream come true. Whether it’s VB, Great Northern, the Carlton family, or anyone of CUB’s other fantastic brands, these are icons of Australian culture.

“Consumers love the romance of these brands, their history and the fact that some of the most memorable moments of their lives have been enjoyed with one of our drinks in their hands. I really think this is the best marketing job in Australia.”

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