LazMall aims to cement its position as a 'virtual mall' as it celebrates its first anniversary

LazMall aims to cement its position as 'virtual mall' with Lazada's 9.9 sale

Lazada has announced its 9.9 Discovery sale on LazMall as it continues to cement its position as the virtual mall for brands.

Lazada has so far signed 15 regional agreements with electronics, FMCG and beauty companies including Estee Lauder Companies, L’Oreal, P&G, Amorepacific and Coocaa among others on LazMall.

The sale will also mark the first anniversary of LazMall, which is a spin-off Taobao’s Tmall, to work with consumer brands to sell branded goods to customers and prevent the sale of counterfeit goods.

“Lazada was the first to bring the virtual ‘mall’ concept to Southeast Asia through LazMall, with the assurance of an authentic, quality experience that only a leading eCommerce ecosystem like Lazada can provide," said Jing Yin, president, commercial at Lazada Group.

"In just one year, we have curated a massive inventory of brands and branded products across Southeast Asia, and will continue to improve our offering to enhance the quality of life for consumers in this part of the world"

He added: "We are very excited by the success of our LazMall business solutions and SBD sale events to- date. Aside from the strong sales opportunity, brands get to immerse in Shoppertainment and unique brand engagement innovations on our platform. Between livestreaming, customised gamification and integrated offline-online retail experiences, there are many creative ways for them to further engage consumers on LazMall.”

The Drum previously spoke to Lazada about how it is using 'shoppertainment' and live stream e-commerce is filling physical store gap in Asia Pacific.

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