Returning for its third year, The Drum B2B Awards rewards those who have been producing the most effective b2b strategies and campaigns over the past year.
The judging panel this year includes experts from Getty Images, Hiscox, Levelwing, White Ops, Samsung Electronics America, Accenture Interactive, Cigna and eB2B Marketplace who will recognise the amazing tech, agencies and talented individuals who are making the biggest difference in this space.
Following is a breakdown on five of these judges:
creative agency services lead, North America
Newcomb leads creative agency services for Accenture Interactive in North America. He played a key role in the recent acquisition of Droga5 plus the acquisition of MXM in March 2018 and Wire Stone in August 2017. He is an experienced digital transformation and strategic marketing executive with deep expertise within digital technology, products and communications.
What I’m hoping to see is creativity applied to reimagining the entire B2B marketing experience. How can you leverage technology and data to enable sales teams to create more meaningful interactions with their customers? How can you serve B2B clients in a way that not only enables transformation but that drives powerful downstream end consumer experiences (B2B2C)? How can you you help clients evolve from product driven sales organizations to valuable service partners that meet the ever evolving needs of their clients?
president and co-founder
With a strong background in general management, finance, business operations, strategy and product development, Adelson-Yan has led Levelwing since it was founded and has produced record-setting and award-winning advertising campaigns for the Super Bowl and the Olympic Games. He has also been a part of the leadership team that has garnered recognition for the agency’s growth, including four consecutive years on the Inc. 500|5000 list of Fastest-Growing Private Companies in America.
I think there exist some preconceived notions, albeit erroneous ones, that the best and most innovative marketing is happening in the consumer space. In reality, the challenges and stakes are often higher for B2B marketers. After all, these unsung heroes aren’t directly selling to consumers, but rather professional buyers. Irrespective of the media format, I’ll be looking for effective storytelling – campaigns that educate, motivate and inspire businesses to take action.
senior director, marketing
Acker is a marketing and events professional with over 12 years experience across a variety of industries including advertising, cybersecurity, fintech, nutrition and fashion. She is currently the Senior Director of Marketing for global cybersecurity leader White Ops and lives in NYC with her rescue dog Doc Holliday.
I am so honored to be included in this year's panel of judges. It's critically important for our industry to have a platform to recognize the amazing work of our peers. I'm looking forward to being inspired by this year's nominees and collaborating with the team at The Drum for another successful awards season.
global vice president
As a serial technology start-up guy, working for the world’s largest beverage company in this role is not intuitive at first glance. More used to raising venture capital, building high-growth businesses and sitting on the sell-side during M&A discussions, I have “start-up DNA”, but AB InBev offered the best of all worlds – the chance to work in a newly created group, ABI’s ZX Ventures organization, with the mandate to launch and build an eCommerce business in China with ABI as a single strategic investor. Treating the business as a high-growth start-up is a key part of the ZXV culture, with innovation, velocity and agility as key pillars.
Given the rate of change across our industry, recognizing those who are leading the transformation is increasingly important. Not only does it give these thought-leaders the profile they deserve, but it allows us industry types to separate the signal from the noise, so we can focus on working with the leaders as vetted by The Drum Awards judges.
executive vice president and chief marketing officer
Prior to Hiscox, Findley was the first CMO of Major League Soccer and a marketing executive for PepsiCo, where he launched the Sierra Mist and PepsiMax brands. He started his career at Unilever where he was their global expert in e-commerce prior to roles in brand management.
These awards are a great opportunity for companies to showcase their work in an appreciative environment. Awards such as these provide healthy competition pushing people do to their best, which can only be a good thing. I’m excited to be on the judging panel this year and will be looking for bold and innovative submissions that exceed best practices. Focus on what differentiates your campaign or concept from others and make sure to execute that clearly and concisely.
The deadline has now passed but you can still enter by applying for an extension.