Burger King shelters McDonald's customers from evil clowns in IT promo stunt

To mark the release of scary clown movie 'It Number Two' - Burger King Germany is taking its clown-fronted competitor, McDonald's by offering up its own restaurant as a refuge.

Targeting McDonald's customers, the aim of #EscapeTheClown is to get the fast-foodies out of the golden arches and into the nearest Burger King.

In 2017, Burger King projected the message "Never Trust a Clown" onto a projection of IT in a provocative stunt.

Now using geo-targeting, McDonald's customers will receive ads on Facebook or Twitter, inviting them to open the rival's movie magazine and scan the IT review with the Burger King app.

Once they do, an AR 'Escape the Clown' button prompt a red balloon and coupon to float into the screen. Users can receive a Whopper burger for only one cent. To heighten the 'scary' experience for customers, the app will calculate a 'flee and run' route to the nearest Burger King, and a countdown begins. A sure way to get customers running out the door.

"All guests are welcome at Burger King - including those who flee the clown in fear," commented Burger King Deutschland's director marketing, Klaus Schmäing.

Burger King: Escape the Clown

Added 05 September 2019
Overall Rating
5/5 Vote

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.