To mark the release of scary clown movie 'It Number Two' - Burger King Germany is taking its clown-fronted competitor, McDonald's by offering up its own restaurant as a refuge.
Targeting McDonald's customers, the aim of #EscapeTheClown is to get the fast-foodies out of the golden arches and into the nearest Burger King.
Now using geo-targeting, McDonald's customers will receive ads on Facebook or Twitter, inviting them to open the rival's movie magazine and scan the IT review with the Burger King app.
Once they do, an AR 'Escape the Clown' button prompt a red balloon and coupon to float into the screen. Users can receive a Whopper burger for only one cent. To heighten the 'scary' experience for customers, the app will calculate a 'flee and run' route to the nearest Burger King, and a countdown begins. A sure way to get customers running out the door.
"All guests are welcome at Burger King - including those who flee the clown in fear," commented Burger King Deutschland's director marketing, Klaus Schmäing.