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Moving toward a sustainable future: The innovation and transformation of the food industry

Kees Kruythoff

chairman and chief executive officer

Sir Martin Sorrell

founder & executive chairman

Wrangler launches hedonistic AW19 Icons collection

Wrangler is celebrating the hedonism and wild abandonment associated with an excessive afterparty to launch its AW19 icons collection.

Recognising the heritage of a brand - which has been worn by influential music artists from Bob Marley to Rihanna via Mick Jagger - the collection contains six cult styles for men and women which have been restyled for today’s market.

Marked by their use of Indigood technology the range is touted as a sustainable form of denim which utilizes 100% less water and 60% less energy during the foam-dyeing process which helps update classic clothing with the latest advances.

These cutting edge dye techniques allow for a variety of worn and faded blue and black finishes for a timeless and authentic aesthetic.

New additions to the range include Black denim for those after a darker look as well as the reintroduction of Sherpa, a classic fleece which was first introduced in the sixties.

Wrangler has been striving for years to shake off its cowboy image for modern consumers.

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