Wrangler is celebrating the hedonism and wild abandonment associated with an excessive afterparty to launch its AW19 icons collection.
Recognising the heritage of a brand - which has been worn by influential music artists from Bob Marley to Rihanna via Mick Jagger - the collection contains six cult styles for men and women which have been restyled for today’s market.
Marked by their use of Indigood technology the range is touted as a sustainable form of denim which utilizes 100% less water and 60% less energy during the foam-dyeing process which helps update classic clothing with the latest advances.
These cutting edge dye techniques allow for a variety of worn and faded blue and black finishes for a timeless and authentic aesthetic.
New additions to the range include Black denim for those after a darker look as well as the reintroduction of Sherpa, a classic fleece which was first introduced in the sixties.
Wrangler has been striving for years to shake off its cowboy image for modern consumers.