Way To Blue hires new managing director

Neil Kleiner joins Way To Blue.

Way To Blue has appointed digital marketing leader Neil Kleiner as the managing director of its UK operation.

Prior to this role, Kleiner was head of social and content at Golin and UK head of social at Havas Media. He's spent two decades working as a digital leader in brand and entertainment marketing, and has delivered award-winning campaigns for the likes of Toblerone, Coca Cola, Sony and Tesco.

As a part of the agency’s international growth, Neil will be responsible for extending the agency’s proposition across its entertainment portfolio and further expand into the consumer brand space.

Way To Blue’s clients already include Amazon, Hamleys, Expedia, IMAX and Sony.

Kleiner will work closely with teams across the eight-office network, including Poppy Mason-Watts, who recently joined from Insight TV as European business director to oversee the growth and development of the extensive EMEA business, based out of Amsterdam.

Kleiner said: "Over the last 20 years, the most creative forces in the world have trusted Way To Blue to tell people about their stories through digital, social and PR. In an age where brand storytelling is more important than ever, Way To Blue is uniquely experienced to help clients thrive in this convergence of brand and entertainment marketing.

Way To Blue CEO, Adam Rubins, said: “Neil’s digital experience and his proven track record in providing strategic advice to brands on how to promote themselves through effective storytelling fits the direction we are heading. Neil will play an effective role on our EXCO board as UK managing director and we are delighted to have him on board.”

The global communications agency was acquired by the Miroma Group in November 2018 and just last month, the UK office announced adding fashion and beauty to its sector expertise when it launched fashion PR agency, We Are Raven.

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