India's 'mother and child' care brand Philip Avent in its latest campaign aims to raise awareness around how mothers need love and support during their motherhood journey on the occasion of World Breastfeeding week.
The campaign, created in collaboration with Carat India, features Spill Poetry artist Priya Malik narrating about her own experience of motherhood. Malik sheds light on how her own mother managed everything from cooking to nurturing her, all without any help and support.
She touches on raw aspects of motherhood such as so many outfits that are rendered ruined with excess milk from breasts and the usual hesitation fathers show in contributing towards changing diapers and waking up in the middle of the night.
The brand further urges viewers to direct breastfeeding mothers towards products and facilities that proffer them with the support, convenience and understanding they deserve.