NFL secures TikTok partnership to attract millennials

NFL secures TikTok partnership to attract millennials

The National Football League (NFL) has become the latest sporting organisation to join forces with TikTok to bolster its digital media strategy and attract millennials .

As part of the agreement, the NFL will launch its official TikTok account to deliver content which will feature packaged highlights, sideline moments, and behind-the-scenes footage, to its fans globally.

Both will further roll out a series of NFL-themed hashtag challenges and have already started a #WeReady campaign which asks fans to share their own TikTok videos on their favorite teams. The campaign ends tomorrow (5th September).

The NFL and TikTok will also be partnering together on other various marketing opportunities for brands to activate around NFL content on TikTok.

Blake Stuchin, vice president, digital media business development for the NFL, said: "The platform reaches a fast-growing global audience of NFL fans and future fans. The NFL programming and hashtag challenges are a perfect way to kick off the NFL's 100th season – with fun, new content that will entertain fans and invites them to celebrate their NFL fandom in a way that's authentic to the unique experience of TikTok."

Mayan Scharf, global partnerships, TikTok said: "We're thrilled to partner with a powerhouse in the sports industry like the NFL to bring new life and a fresh perspective to the sports entertainment experience. TikTok is a destination where fans can feel like they are a part of the team and we look forward to showcasing content from the NFL that is exciting, authentic and surprising to TikTok community."

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