Creativity

Madden NFL 20 has football stars invade gamers' living rooms

By Kyle O'Brien | Creative Works Editor

September 4, 2019 | 3 min read

The Madden NFL 20 video game for EA Sports has been out for a few weeks, and the original hype campaign has now given way to feature spots, letting the individual NFL players shine.

The new creative includes a series of vignettes that tell quick, humorous stories of the new game modes for Madden NFL 20 that come to life through the football stars in the comfort of a player’s living room.

JuJu Smith-Schuster

JuJu Smith-Schuster

The first shows how a winning gamer can steal another player’s team members. A guy sitting on a couch sees that he has lost and will also lose star player Alvin Kamara, who happens to be sitting next to him on the couch. As Kamara leaves to join the other team, there are awkward goodbyes and embraces.

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In ‘Victory Bath’ one gamer is getting ready to start his virtual football career at USC and gets doused in Gatorade by former Trojan JuJu Smith-Schuster, who claims the soaked gamer can drink his shirt if he gets thirsty.

In ‘Arm Cannon,’ another gamer upgrades quarterback Patrick Mahomes’ arm, but Mahomes, who is standing in the living room, says his arm doesn’t feel different. Until he throws a real ball to the gamer, who is blown through the wall.

‘Create a Superstar’ finds Kamara and Smith-Schuster standing behind a gamer as he picks facial features for his custom player. The result is “beautiful” for both of them and awkward for the gamer.

The official launch of the Madden NFL 20 resulted in the highest final week of pre-orders in franchise history and well over half the first week’s sell-through units were in digital sales, a milestone for the franchise.

See the spots by clicking on the Creative Works box below.

Electronic Arts: Madden NFL 20 by Johannes Leonardo

By Electronic Arts

Overall Rating 5/5

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