Cannes-Do Festival Banner

Valspar wins Evening Standard cover wrap competition with Boris Johnson colours


By John McCarthy | Media editor

September 3, 2019 | 3 min read

FCB Inferno and its client Valspar have won The Evening Standard's Be London's Headline competition, granting them a newspaper wrap, a homepage takeover and branding on its 300 vendors and 500 panels.

The competition was conceived by Standard publisher ESI Media to get agencies thinking creatively in print and served to get advertisers wondering how they can leverage the London-based title in future.

Johnson the Drum

Valspar wins Evening Standard cover wrap competition with Boris Johnson colours

Creative from the paint brand highlights its 2.2 million paint combinations by tapping into relevant current affairs being reported on by the title - chiefly Boris Johnson's leadership as PM. The tagline reads: “However you feel, we have a paint colour to match”.

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

Jon O’Donnell, managing director, commercial, at ESI Media, said: “When we launched this competition, we were looking forward to seeing the industry response, but we’ve been bowled over by the high level of entries and creativity we’ve seen.

"The winning creative by Valspar and FCB Inferno is testament to this quality. It’s a perfect fit for The Evening Standard audience, sparking debate at the forefront of the news agenda and celebrating the diversity of Londoners’ opinions, allowing them to truly own the day in the capital and ‘Be London’s Headline’.”

The title won four of The Drum Online Media Awards this year.

It has recently blamed a ‘tightening’ ad market for a £11.5m pre-tax loss.


More from Advertising

View all


Industry insights

View all
Add your own content +