Stink Studios chief executive James Morris has departed the production firm to join Dentsu Aegis, where he will head up its Entertainment and Sports divisions.
Morris led Stink for just over three years. Prior to that he spent five years at Mediacom where he set up its Beyond Advertising and Sport teams globally.
At Dentsu he will be responsible for leading its Entertainment and Sports offering, including the growth of three key agency brands – Gleam Futures, MKTG and The Story Lab.
He will report directly to Euan Jarvie, chief executive of Dentsu Aegis Network UK & Ireland, who described his hire as a “key milestone” as the network evolves.
“It underlines our ambition to invest in new entertainment opportunities, and the very best talent, that will help connect clients with modern audiences,” said Jarvie. “James is a brilliant practitioner with vast experience in how to do this in an integrated way while also building scale. I’m certain he will help make us one of the most potent operations in the entertainment and sports space.”
Morris added: “This is an immensely exciting time to be joining Dentsu Aegis Network as it underlines its commitment to build an entertainment and sports offering that is unrivalled in our industry. The combined strength of Gleam Futures, MKTG and The Story Lab provides a unique offer in our marketplace and I’m looking forward to supporting the leadership teams.
“We will identify, acquire and develop new and diverse areas of entertainment, while investing in the best creative talent in our industry.”