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Agencies 4 Growth Festival Logo

Lotto campaign encourages people to share winning moments with loved ones

Lotto is highlighting the experience if winning with its latest campaign: 'There's No Nicer Feeling' in order to attract new customers.

The campaign, created by VMLY&R Brisbane, showcases how winning a million dollars on the lottery might feel nice but only when you share it with your loved ones. The film begins in black and white mode with Julia Stone's version of 'Wouldn't It Be Nice' and then transforms into coloured picture symbolizing the added joy when people are with their loved ones.

The campaign comprises of a 60 second film, followed by three x 45 second spots.

Jo Millington, client service director, VMLY&R Brisbane said: “Every day we relish working with such an iconic brand but partnering so closely with our client on this significant project has been incredibly rewarding.”

Paul Nagy chief creative officer, VMLY&R said: “We knew sharing with family and friends was still the key motivational driver behind playing Lotto, so the platform was developed on the belief that, winning is nice, but there’s no nicer feeling than sharing.

“The campaign is shot mostly in black and white, to create a look that’s as special as the relationships we’re depicting and the wash of colour enhances the feeling.”

Dave Liddell, senior marketing manager Lotto said: “It’s a brand truth that winning Lotto takes away some of life’s pressures, so people can connect with the ones they love. This platform brings that to life beautifully.”

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