The Drum Awards Festival - Official Deadline

-d -h -min -sec


By John Glenday, Reporter

September 3, 2019 | 2 min read

Social enterprise Beco has worked with TBWA/London to draw attention to the disability employment gap with the debut of a packaging takeover featuring employees it wants other companies to "steal".

#StealOurStaff invites British firms to take advantage of its skilled workforce by providing recruitment opportunities to its employees, 80% of whom are visually impaired, disabled or disadvantaged.

At issue is the Disability Employment Gap, a gulf in recruitment rates driven by bias against people with disabilities which it is hoped can be narrowed by promoting the CVs of disabled individuals more widely.

Major brands including Boots, Waitrose and Sainsbury’s will lend a hand in these efforts by stocking Beco-produced toiletries conveying the skills of its workforce. This passive messaging will dovetail with a more forthright open letter to employers challenging them to update outdated hiring practices.

Beco founder, Camilla Marcus-Dew, said: “We shouldn’t be the only business that gives jobs to people with disabilities. That’s why we’re on a mission to promote members of our amazing team to other employers in the hope that our talent will find new jobs and make way for Beco’s next generation of workers with disabilities.”

For the duration of the campaign, Beco’s website will double as a recruitment portal with detailed information and guides for anyone interested in poaching its people in pursuit of equality.


More from Marketing

View all