Antworks secures Mike Hobday from IBM as its new senior VP

Antworks hires Mark Hobday of IBM as company's new senior VP

Artificial Intelligence (AI) automation brand Antworks has appointed Mike Hobday as the company's senior vice president for the Europe region.

In his new position, Hobday will lead sales strategy for Antworks' Integrated Automation Platform (IAP) solution, manage customer acquisition and relationships across markets covering UK, Ireland and Europe for all Antworks' product offerings.

Prior to this, Hobday served as the general manager for IBM Automation Europe, leading sales, solution design and alliances of AI and RPA automation engagements. He had advised many of Europe's leading enterprises on AI and RPA Centre of Excellence design to support robust scaling of Intelligent Automation in on and off-shore delivery cells.

Hobday said: "I am thrilled to join the Antworks' team. Their Integrated Automation Platform will accelerate the journey to One Office, shrinking middle and back offices in banks, insurance and public sector where massive costs are incurred reading and processing largely unstructured data and documents. I look forward to addressing these challenges with our clients, through Antworks' compelling AI and RPA technologies."

Asheesh Mehra, Antworks co-founder and group chief executive, said: "Mike possesses an innate understanding of the bigger picture in the intelligent automation space, demonstrated by few others. His straight-talking approach, ability to cut through white noise, and determination to get to the heart of, and solve, customer's real challenges, makes him a hand-in-glove fit into the Antworks' culture.

"I am supremely confident that he will help us drive the next phase of growth in Europe with his deep understanding of the market, industry know-how and unrivalled reputation for integrity and delivery, among Europe's leading companies."

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