South Korean beauty brand Innisfree partners GrabPay in Singapore in push to expand consumer base

Innisfree partner GrabPay in Singapore to target millennials

South Korean skincare brand Innisfree has partnered with GrabPay, Grab's e-payment platform to promote the brand.

The partnership will see Innisfree roll out exclusive offers and promotions via GrabPay. To mark the partnership, 80 GrabCar vehicles in Singapore will be dressed up in the colours of the Jeju cherry blossoms, the newly launched product fro Innisfree.

Users that are matched to these cars for their Grab rides can try out the star product - the Jeju Cherry Blossom Tone-up Cream and get their hands on complimentary Jeju Cherry Blossom skincare samples during their commute by scanning the QR code provided on their Grab app.

Gary Wong, head of GrabPay Singapore said, “Grab has become the one app that helps our customers with their daily lifestyle needs. As our customers spend more time on our app, we are challenging ourselves to provide them with a more engaging and rewarding experience both online and offline. We are incredibly excited to work with Innisfree to bring the beauty experience out of stores and on to the roads for our customers.

"This is just a start, our customers can also look forward to a series of exclusive collaborations and promotions in-store that will unlock more value for them. These are additional perks from our GrabRewards loyalty programme that our users already enjoy whenever they use GrabPay to make payments at Innisfree outlets.”

Koo Ae Ran, senior vice president of Innisfree' marketing division said: “This partnership with GrabPay is a great avenue for us to create new touchpoints and reach out to a wider customer base, and we are delighted to embark on this year-long partnership in line with the launch of our new Jeju Cherry Blossom collection in Singapore.”

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