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Deliveroo inks multi-year sponsorship of England football team

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By Jennifer Faull, Deputy Editor

September 2, 2019 | 2 min read

Deliveroo has forged a multi-year sponsorship deal with the FA to back all England representative teams.

Deliveroo

Deliveroo

The food delivery app will become England’s first sleeve sponsor, with its logo set to appear on the training kit of all senior sides across men’s and women’s football, starting with the forthcoming Uefa Euro 2020 qualifiers.

As part of the deal, Deliveroo will also partner with the Emirates FA Cup.

Will Shu, Deliveroo founder and chief executive, said: “We couldn’t be more excited to support the England teams. Both the men's and women's teams are doing incredible things and we’re proud to be playing a part in their success. The Emirates FA Cup is a global phenomenon and as a business that is expanding across the world we can’t wait to see what we can achieve together”.

Deliveroo was founded in 2013. Last month it landed $575m in capital funding, bringing the total it’s raised to $1.53bn, as it made plans to extend its tech teams and establish more delivery-only ‘dark kitchens’.

The partnership with the FA will be the first major test for new chief marketing officer Inés Ures, who joined from Treatwell earlier this year.

“I’m delighted to welcome Deliveroo as our latest partner across the England teams and the Emirates FA Cup,” said Mark Bullingham, chief executive.

“Deliveroo is an ambitious and growing company and it’s fitting that they join us at a time when The England teams are going from strength to strength and The Emirates FA Cup is reaching a larger audience than ever before.”

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