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The Drum Show: Lessons from Greta Thunberg and why in-housing is here to stay

The Drum Show: Lessons from Greta Thunberg and why in-housing is here to stay

The Drum has unveiled this week's instalment of its online video series The Drum Show, which look at the big talking points in media and marketing from the past seven days.

This week's episode is hosted by The Drum's senior reporter Rebecca Stewart, who took a look at the legacy of Lord Tim Bell, why Doritos has dropped its name from its logo and Engine's £100m public information campaign urging citizens to 'Get Ready' for Brexit.

Stewart was also joined by Oliver Group UK’s chief exec, Sharon Whale, Isba director general Phil Smith and TSB chief marketing officer, Pete Markey.

Up for discussion this week was what marketers have to learn from Greta Thunberg's extraordinary trans-Atlantic journey, with Oliver's Whale saying it should make the industry think about marketing's role in climate change and sustainable living. She called upon "all marketing agencies to support at least one sustainable small businesses."

Regarding the ICO's clampdown on RTB, Isba's Smith warned "there's a lot that needs to be shown to be done by the supply side of the industry if we're to come out of this without any change being required by regulation."

On in-housing, TSB's Markey said "the wrong starting point is cost, as you end up driving it in a certain direction." The general consensus was in-housing isn't going anywhere.

Elsewhere, Engine's Ete Davies revealed his bullshit buzzword and Vans takes The Drum's Work of the Week crown.

The Drum Show will be hosted on LinkedIn and Twitter each Friday from 1PM, bringing together voices from across the industry to talk about the top stories of the week.

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