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Advertising Nissan ESPN

Former Heisman Trophy winners take over Nissan’s college football campaign


By Kyle O'Brien, Creative Works Editor

August 30, 2019 | 4 min read

The start of college football means plenty of attention will be paid to the potential winner of the coveted Heisman Trophy, celebrating the top player in college ball. Nissan has gathered a bunch of past winners of the trophy to kick off its 2019 Heisman House campaign.

Nissan Heisman House

Nissan's Heisman House campaign

Nissan is a partner with the NCAA, and the Heisman House campaign is a part of the 14-year sponsorship of the Heisman Memorial Trophy Award and the Heisman Trophy Trust.

Now in its ninth year, this season’s Nissan Heisman House campaign features nine Heisman Trophy winners in a series of TV spots airing on ESPN running throughout the college football season. The season’s opening spot, ‘Road to the Heisman House,’ will air during the UCLA vs Cincinnati game on ESPN.

The spot features the former winners, many who went on to successful pro careers, driving in various Nissan vehicles to a mansion, known as the Heisman House. We first see the two back-to-back Heisman winners from Oklahoma – Baker Mayfield and Kyler Murray – driving to the home, for Murray’s first time since winning the award. He wears a suit while all the others wear their college jerseys.

We also see Paul Hornung (Notre Dame, 1956), along with Derrick Henry (Alabama, 2015), Marcus Mariota (Oregon, 2014), Tim Tebow (Florida, 2007), Eddie George (Ohio State, 1995), Bo Jackson (Auburn, 1985) and Tim Brown (Notre Dame, 1987) headed to the house, jabbing and jawing along the route. When they arrive, Murray and his rose-colored suit are welcomed with open arms.

Other shorter spots feature Murray backing into a parking spot while Mariota looks on, stating “rookie,” and Jackson sitting with Henry, Murray and Mayfield, comically trying to answer questions faster than the voice assistant in the room.

All 2019 Nissan Heisman House campaign spots were directed by Anthony and Joseph Russo, the Emmy Award-winning directors known most for their work on Marvel films and the comedy series Arrested Development.

“The Heisman House campaign continues to be a tremendous opportunity for Nissan to creatively feature our robust vehicle lineup and innovative technology in front of the massive college football audience,” said Witherspoon. “This year, we’re excited to welcome newcomers Kyler Murray and Paul Hornung to the family, helping create what is sure to be our strongest lineup of commercials, online videos and social content yet.”

Nissan will again provide college football fans the opportunity to vote for their favorite Heisman Trophy candidates. Nissan’s fan vote – the voice of the public – is cast along with other Heisman voters from sports journalists and previous Heisman winners. Fans can vote through Twitter or at via their mobile devices.

As in previous years, the Nissan Heisman House Tour, featuring a simulated Heisman House, will travel to different college campuses throughout the US. The Tour provides fans an opportunity to enjoy the Heisman House living room, take photos with the Trophy, and meet Heisman Trophy winners as well as ESPN on-air talent.

See the spots by clicking on the Creative Works box below.

Nissan: Nissan Heisman House by TBWA Chiat Day

By Nissan

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