The United Nations and TBWA have celebrated climate change activist nominee Greta Thunberg’s arrival in New York with flotilla of 17 sailboats, each representing one of the Global Sustainable Development Goals.
Thunberg arrived into the city today (29 August) after 15 days at sea. The 16-year-old sailed from Plymouth in the UK on a zero-emissions yacht in order to minimise the carbon footprint as she makes her way to the UN climate summits in New York and Chile.
TBWA\Melbourne led a cohort of agencies from across the global creative community to bring the project to life, including Project Everyone, Freuds and Sinclair Social and sister shop TBWA\Chiat\Day New York. GT3 Creative created the custom sails.
Kimberlee Wells, chief executive at TBWA\Melbourne and Adelaide said: “Greta Thunberg’s passion and promise to fight climate change presented a powerful platform to create further awareness of the Sustainable Development Goals, as we move closer to the 2030 deadline. Whilst progress has been made, few countries are on track to achieve the targets. Australia and America included.”
The SDG Flotilla met Thunberg at the Verrazzano-Narrows Bridge and sailed alongside the Malizia II to North Cove Harbor. It was led by captain Nitzan Levy of Sailors NYC and deputy captain Barbara Marcoz, a UN employee and member of North Cove Sailing Club.
Thunberg swiftly tweeted her appreciation saying: "The @UN has sent out one boat for each of the 17 sustainable development goal to greet us! Thank you!”
Paul Reardon, chief creative officer at TBWA\Melbourne and Adelaide, added: “The Sustainable Development Goals logo is printed on the main sail of Greta’s ship. Yet many people still don’t have a full understanding of the goals and the issues they cover. There were a lot of obstacles to overcome, but we’ve been overwhelmed by the reaction from Greta, the team onboard the Malizia II and the broader sailing community. It’s been a truly global effort – spanning Melbourne, New York, San Francisco, Rome, London and of course The Atlantic.”
In comes ahead of a digital advertising that will soon launch in support of each of the sustainability goals.