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Northwell Health appoints StrawberryFrog for its marketing services

By Olivia Atkins, Branded Content Writer

August 29, 2019 | 2 min read

New York State’s largest health care provider and private employer, Northwell Health, has selected StrawberryFrog to handle its branding, marketing and advertising account.

With 23 hospitals and more than 750 outpatient locations, Northwell Health has a workforce of approximately 70,000, including 4,000 employed physicians and more than 16,000 nurses who are leading the transformation of medicine, research and education.

“We’re excited to partner with StrawberryFrog as we enter the next phase of Northwell’s brand evolution as a nationally recognized clinical, academic and research enterprise,” said Ramon Soto, senior vice president and chief marketing and communications officer for Northwell Health. “With a proven track record of delivering movement marketing to leading brands, StrawberryFrog demonstrated outstanding insight and creative ability throughout the pitch process, enabling them to earn our business and trust.”

StrawberryFrog is the world's first movement marketing, advertising and transformation company. Based within the Empire State Building in New York City, StrawberryFrog has developed Movements for organizations such as SunTrust Bank, Google, and Emirates Airlines, and Walmart.

“A mere three-and-a half years after its rebrand, Northwell is truly one of the genuine iconic brands, building on the profound impact it has had on promoting vitality and improving the health of the more than two million people they treat every year throughout the New York area,” said StrawberryFrog creative chairman, Scott Goodson. “Northwell has an amazing leadership team, extraordinary talent and culture, and remarkable stories we’re genuinely excited to tap into. It is with great pride and privilege that we have the opportunity to further differentiate the brand with a modern marketing approach.”

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StrawberryFrog

StrawberryFrog is the world’s first Movement Marketing firm. We are a marketing, advertising, design and digital company based in New York City. Brand-fueled marketing...

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