Heineken, Nike, Gillette, Smirnoff, The UN: The DADI's 2019 full list of finalists revealed

Heineken, Nike, Gillette, Smirnoff, The UN: The DADI's 2019 full list of finalists revealed

Heineken, Nascar, Nike, Virgin Trains, Emirates, Kia, Samsung, Pandora, HSBC, Sky, FIFA, Smirnoff, Boots, Gillette, Beats and HBO are just some of the brands who have made the shortlist for The DADIs (The Drum Awards for the Digital Industries) 2019.

These awards have been recognising digital excellence for the past twelve years. From apps to consumer products, use of search to social media, paid media and VR The DADI's are open internationally to all agencies and brands who are producing exciting and innovative digital work.

The Dadi Awards are part of The Drum Awards, a global scheme that aims to identify the best practices, companies and people in our industry. Its mission is to share that information with readers of The Drum - one of the worlds largest marketing platforms - to help them make better decisions.

The awards will take place at the Park Plaza Westminster, London on October 9 with more details about the awards themselves on the Dadi's homepage. This black-tie ceremony attracts hundreds of guests from the industry to celebrate the winners and finalists. Tickets are available to purchase now.

Full list of nominations

Agency of the Year

  • Absolute Digital Media
  • Booster Box Srl
  • Circus PPC Agency
  • Impression
  • iProspect UK
  • Stein IAS
  • TIPi Group
  • Transmission

Creative/Digital Team of the Year

  • Cyber-Duck - Technology Team
  • Cyber-Duck - User Experience Team
  • ​Jungle Creations

Rising Star of the Year

  • Andrew Griffiths, MediaCom North
  • Lisa Arnold, Stein IA
  • Liv Martin, iProspect
  • ​Megan Wrafter, iProspect

B2B Sector

  • Agenda21 for Vodafone
  • Peak Ace AG for Nets
  • PwC
  • Somo for Siemens Financial Services
  • Stein IAS for Trelleborg Marine and Infrastructure
  • Tangerine Communications for Wavin UK / Hep2O
  • Transmission B2B for Tanium

Public Sector

  • CDS and The Mayor’s Office for Policing and Crime
  • Manning Gottlieb OMD for Public Health England
  • Omnigov OMD, The Trade Desk for a travel legislator

Consumer Products or Services

  • 1000heads Ltd for Google UK
  • Dentsu Redstar for Heineken
  • Greggs, Splendid Communications and Red Havas
  • Giftcloud for TalkTalk
  • Vouchercloud for Monsoon
  • Vouchercloud for Very

Not-for-Profit/Charity

  • 999 Design and Equator for Shelter Scotland
  • Accenture Interactive for O.N.E (The Organisation of National Ex-Service Personnel)
  • Facebook, Grey London and WPP for The United Nations
  • Havas Media Group for Movimento Superação NGO
  • Publicis Sapient
  • RAPP UK for The Open University
  • The Kite Factory and Arthur London for Action for Children

Professional Services

  • Fast Web Media for Code Nation
  • Merkle | Periscopix for Heightsafe
  • Merkle | Periscopix for Chestertons
  • PLMR for Ridouts

Financial Services

  • Aviva Investors
  • Brave Spark for Xero
  • Cyber-Duck Ltd for Thomas Cook Money
  • HSBC
  • iProspect for Marcus by Goldman Sachs
  • MediaCom Edinburgh for Tesco Bank
  • Re:signal for WorldRemit

In-House

  • Karmarama part of Accenture Interactive
  • RT

Recruitment

  • Havas People for Next
  • Investis Digital for Rolls-Royce
  • Karmarama part of Accenture Interactive for Capita for The British Army
  • Penna Plc for DSTL
  • Penna Plc for HMGCC

Travel/Leisure/Sports

  • AnalogFolk for Nike
  • Cognizant for The Football Association
  • Epiphany for TeamSport
  • Havas Media Group for Emirates
  • iCrossing UK for Visit Wales
  • iX.co for Nascar
  • Manning Gottlieb OMD and Cubaka for Virgin Trains
  • Scoop and Spoon GmbH for ABUS Security-Center GmbH und Co. KG
  • Shout Digital for NewcastleGateshead Initiative

Automotive and Transport

  • Havas Media Group for Kia
  • Shout Digital for Newcastle International Airport

Retail

  • Epiphany for Furniture Choice
  • Epiphany for Pandora
  • Havas Media Group for Aldi
  • Merkle | Periscopix for Screwfix
  • UNIT9 and Cheil for Samsung
  • UNIT9 for Nike
  • Vouchercloud for Currys PC World
  • Zone for The BMW Group

Healthcare and Pharma

  • Equator for AXA PPP/AXA Global Healthcare
  • Karmarama part of Accenture Interactive for Boehringer Ingelheim
  • Publicis Sapient for Amplifon
  • Torpedo for Valneva UK

Best Website Design

  • Clock for Contagious
  • Crafted for Burgess
  • Delete for The R&A
  • HSBC
  • Kingsland Linassi for Windward Development
  • Stein IAS for Trelleborg Marine and Infrastructure
  • Torpedo for Autodesk

Most Effective use of Organic Searcc

  • Brilliant Noise for EDF Energy
  • Epiphany for Irwin Mitchell
  • iCrossing UK for Virgin Experience Days
  • Ingenuity Digital for 118 118 Money
  • Investis Digital for Groupon
  • Passion Digital for National Trust
  • RED2 DIGITAL for Marina Bay Sands
  • Refinitiv

Most Effective use of Paid Search

  • AV Browne for Hughes Insurance
  • Circus PPC Agency for Miele
  • Epiphany for Pandora
  • iCrossing UK for Virgin Experience Days
  • iProspect for Diageo/ Malts
  • iProspect for Saga
  • Journey Further for Sky
  • Merkle | Periscopix for Twitter
  • The Media Image for Grosvenor Casino (Rank Group)
  • WATConsult for Racold by Ariston Thermo

Digital Media Strategy

  • 7 League for FIFA
  • Fast Web Media for Code Nation
  • iCrossing UK for Virgin Experience Days
  • LADbible Group for Smirnoff
  • MediaCom Edinburgh for Tesco Bank
  • Peak Ace AG for Nets
  • Reload Digital for Wrangler
  • RocketMill Ltd for Depend by Kimberly-Clark
  • Stein IAS for Trelleborg Marine & Infrastructure
  • Verb Brands for Silverstone Circuit

Most Effective use of Affiliate Marketing

  • Awin and Smarter Click for Carphone Warehouse
  • Awin for BT Group
  • Awin for VOXI
  • iProspect for Burberry
  • m/SIX for Virgin Money
  • MediaCom North for Pentland Brands
  • Vouchercloud for Very
  • WeGift for Vodafone

Viral Campaign

  • Accenture Interactive for O.N.E (The Organisation of National Ex-Service Personnel)
  • Gravity Road for Sainsbury's
  • Greggs PLC
  • Impression for Envirobuild
  • Jungle Creations for OMD UK and Hasbro

Most Effective Use of Mobile

  • Dentsu Redstar for Heineken
  • Generator
  • Havas Media Group for Aldi
  • Havas Media Group for Kia
  • Vouchercloud for Currys PC World

Technical Innovation

  • Beamly (part of Coty)
  • Delete for Royal Canin
  • Idomoo for AccorHotels
  • Karmarama part of Accenture Interactive
  • Permutive for Immediate Media
  • RT
  • Shout Digital for Newcastle United Football Club
  • UNIT9 and DDB Chicago for Miller Lite
  • Xaxis UK ltd for MediaCom for Boots

Video Website/Video

  • 7 League for FIFA
  • Epiphany for Mobiles.co.uk
  • Idomoo for Plan Canada
  • PLMR for City of London School for Girls
  • Qumin for Harrods
  • RAPP UK for The Open University
  • Stein IAS for Trelleborg Marine & Infrastructure

Integrated Marketing Campaign

  • Havas Media Group for Beats
  • Havas Media Group for Gillette
  • Havas Media Group for Hennessy
  • Havas Media Group for NOS
  • Karmarama part of Accenture Interactive for Capita for The British Army
  • Mosquito Digital Ltd for Zoflora
  • Natives for Anglia Ruskin University
  • Peak Ace AG for Nets
  • TMW Unlimited for Simple Skincare

Most Effective Use of Social Media

  • 33Seconds
  • Facebook, Grey London and WWP for The United Nations
  • iCrossing UK for Visit Wales
  • iProspect for Oreo
  • Merkle | Periscopix for The Body Shop
  • RAPP UK for The Open University
  • STACK for Solace Women's Aid
  • TMW Unlimited for Simple Skincare
  • Wilderness Agency for HBO

UX/Usability

  • Artefact for Kenzo
  • Beamly (part of Coty) for CCX
  • Beamly (part of Coty) for My Makeup Artist
  • Cyber-Duck Ltd for Thomas Cook Money
  • Epiphany for International Currency Exchange (ICE)
  • Inviqa UK Ltd for SSE Energy
  • Publicis Sapient and Accenture for Amplifon
  • Torpedo for Autodesk

Most Effective Use of Branded Content

  • AnalogFolk for Nike
  • Brilliant Noise for EDF Energy
  • Greggs PLC
  • Havas Media Group for NOS
  • LADbible Group for Smirnoff
  • Mosquito Digital Ltd for Horlicks
  • Mosquito Digital Ltd for Zoflora
  • Publicis Sapient for Samsung
  • Roku for MillerCoors

Most Effective Use of Data

  • Accenture Interactive for Stockholm Exergi
  • Havas Media Group for Aldi
  • Havas Media Group for Emirates
  • iProspect for Eurostar
  • iProspect for The Body Shop
  • Manning Gottlieb OMD and The Trade Desk for a leading car manufacturer
  • Merkle | Periscopix for Screwfix
  • Publicis Sapient for Orange Theory Fitness
  • The & Partners London Ltd for TalkTalk

Paid Media Campaign

  • Circus PPC Agency for Miele UK
  • iCrossing UK for Visit Wales
  • iProspect for Marcus by Goldman Sachs
  • Peak Ace AG for Nets
  • Torpedo for Valneva UK
  • WATConsult for Racold by Ariston Thermo
  • Wilderness Agency for NBCU

Most Effective Use of VR and AR

  • BBH for Samsung
  • Beamly (part of Coty)
  • Critical Mass for Nissan North America
  • Stein IAS for Trelleborg Marine and Infrastructure
  • RT

Most Effective Use of AI/Machine Learning

  • Accenture Interactive for Stockholm Exergi
  • Beamly (part of Coty)
  • Coast Digital for Stannah
  • iProspect for Mira Showers
  • LoopMe for the7stars and Twinings
  • MediaCom UK and The Trade Desk for a global audio company
  • Xaxis UK ltd and MediaCom for Boots
  • Xaxis UK ltd, Mindshare and GTB for Ford

Best Tech Platform

  • Codec
  • Fenestra for AIP Media
  • Havas Media Group for Kia
  • Idomoo for Plan Canada, AccorHotels and others
  • Impact
  • Integral Ad Science
  • Teads
  • The Trade Desk for Mediacom

Find out more details or where to buy tickets for the event on The Dadi Awards homepage.

Partners of the awards are UKFast and WInmo.

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