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Business on the Move Marketing

Business on the move including HSBC, WW, Voss Water, and Chevron

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By Imogen Watson, Senior reporter

August 29, 2019 | 4 min read

Welcome to The Drum's Business on the Move column, where we collate agency account news, reviews, agency launches, rebrands and acquisitions.

Business on the move is a weekly column. Email imogen.watson@thedrum.com if you want to be included.

Business on the move is a weekly column. Email imogen.watson@thedrum.com if you want to be included.

This week includes moves from HSBC, WW, Voss Water, Chevron, and more.

This week's acquisition

EMEA wins

Weight Watchers, now known as WW, is moving its media planning and buying account to Vizeum.

Clos19 has hired Uncommon Creative Studio to raise the brand’s profile ahead of the holiday season.

Organic has been appointed by Tu, the Sainsbury’s owned clothing brand, to manage its SEO.

Charles Tyrwhitt has appointed BBD Perfect Storm to support global brand positioning.

APAC wins

Halal skincare brand Safi has appointed Lion & Lion to take charge of its overall digital strategy, content development and social management.

Pandora has renewed its account KRDS Singapore which will continue social media duties.

Medibank has re-appointed Carat as its media agency.

Hmlet has appointed 72andSunny as its APAC brand partner.

DDB Group Vietnam has won the business account for Southeast Asian logistics company Ninja Van.

Americas wins

Voss Water has embarked on a repositioning effort to win over younger consumers, appointing New York shop iFuel as its first-ever agency of record to launch the turnaround.

Wavemaker has retained global media agency of record responsibilities for Chevron.

Reviews

HSBC is reviewing its below-the-line advertising account. TMW Unlimited is the incumbent.

ZPG is looking to enlist advertising agencies to work on its Zoopla and uSwitch brands.

Launches

Mattel has launched an ad-supported mobile media platform in Hot Wheels Infinite Loop.

LivePerson has opened a new office in Singapore that will serve as a central hub for the Southeast Asia region

Mergers

Beattie has confirmed it is to merge with Belfast-based PR agency Serious in a move which could create 20 new jobs within six months.

Got a story or tip for Business on the Move? Send your acquisitions, reviews, account wins and launch news to imogen.watson@thedrum.com.

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